Built to load fast, sell hard, and not fall over.
This is where the strategy and the design become something your customers can actually buy from. We build on Shopify Plus and modern web platforms, engineer for speed as a first-class requirement, test properly before launch, and stay on the hook afterwards. No handoff to a junior team, no surprise invoice on launch week.
8–16
Weeks to launch
90
Lighthouse target
30
Day post-launch warranty
What's included
We engineer, test, and launch your platform with the precision and care of building our own product.
Shopify Plus Builds
Theme architecture, custom sections, and app integration done properly, so your merchandising team can build pages without filing a ticket every time.
Custom Web Platforms
Next.js and headless builds where the requirements genuinely justify them: complex catalogues, unusual commerce logic, or content needs a storefront platform can't serve.
Migrations
Moving from WooCommerce, Magento, BigCommerce, or a legacy custom build, with URL structures, SEO equity, and order history preserved rather than rebuilt from memory.
Performance Engineering
Core Web Vitals treated as a requirement, not a report you read afterwards. Image pipelines, script budgets, and render paths handled during the build.
How we work
The sequence we follow, and what happens at each stage.
01
Architecture
We decide the stack, the data model, the integrations, and the URL structure before writing production code. Changing these later is where budgets go to die.
02
Build
Components built against the design system, with your team seeing working pages on a staging environment throughout, not a reveal at the end.
03
Quality assurance
Real devices, real browsers, real edge cases. Checkout, tax, shipping, discount codes, and every path a customer can take through the funnel.
04
Launch
A scheduled cutover with DNS, redirects, and analytics verified in advance, and a rollback plan we hope not to use. We're online for it.
We build on proven foundations
There's a persistent belief that a serious brand needs a fully custom, built-from-scratch platform. In our experience that's true far less often than it's proposed, and it's proposed frequently, because it's the most profitable thing an agency can sell you.
Building from nothing means months of additional development, a larger budget, more ways to introduce bugs, and a codebase that only supports what was scoped on day one. Two years later, every small change needs a developer, because there's no system underneath it that a marketer can use.
Starting from a proven foundation gets you the same design outcome with better functionality, a shorter timeline, and a platform that keeps receiving security and feature updates you didn't have to pay for.
Where custom is genuinely worth it
This isn't an argument against custom work. It's an argument against custom by default. There are real cases where a bespoke build is the right call: commerce logic that no platform models well, a catalogue with unusual relationships, subscription or configurator flows with genuine complexity, or content requirements that a storefront platform simply can't serve.
When that's your situation, we'll build it, and we'll be specific about what it costs to run afterwards. Custom code is a liability as well as an asset. Anyone who tells you otherwise hasn't maintained a five-year-old build.
The honest version is that most brands need a small amount of custom work sitting on a solid standard foundation. That's the shape of most of our best projects.
Performance is a feature, not a report
Speed gets treated as something you measure after launch and then apologise for. We treat it as a requirement with a number attached, agreed before the build starts.
That means decisions get made with performance in mind while they're still cheap to make: what actually needs to be interactive, how images are sized and served, which third-party scripts earn their weight, and what renders on the server versus the client.
It's worth being blunt about third-party scripts. Every analytics tool, chat widget, review app, and pixel your marketing team adds has a cost, and they compound quietly. We'll set a budget, show you what each addition costs in load time, and let you decide with the trade-off visible.
How we test
QA is where corners get cut most often, because it's invisible when it goes well. We test on real devices rather than only in a browser's device emulator, because touch targets, scroll behaviour, and iOS Safari quirks don't reproduce faithfully in a desktop window.
We test the whole commercial path, not just the pages: adding to cart, applying a discount, hitting a shipping threshold, checking out as a guest, checking out on a slow connection, and what happens when something goes out of stock mid-session.
Your team is part of this. You know your products and your customers' habits better than we do, and clients consistently find things we wouldn't have thought to try. We'd rather find them in staging than in your support inbox.
Launch day and the thirty days after
We schedule launches deliberately. Not on a Friday, not the week of a major campaign, and not while a key person is on holiday. Redirects are mapped and tested in advance, analytics and conversion tracking are verified on the live site rather than assumed, and we stay online through the cutover.
Complex builds sometimes surface bugs after launch that no amount of staging testing would have caught, usually involving real customer data or a payment edge case. Every build includes a thirty-day warranty period where we fix that class of issue without a new invoice.
After that, most clients move onto an optimisation retainer, partly for maintenance and partly to work through the wishlist that always accumulates during a build.
Common questions
The things brands ask us before signing off on this work.
Recent work
Brands we've partnered with across commerce, lifestyle, eyewear, and education.
Other services
Ready to start on build & launch?
Book a free, no-pressure intro call. We'll learn about your brand and tell you straight whether this is the right place to start, or whether something else would serve you better first.