Brand Incubator Platform & Ongoing Maintenance
tigime.comSummary
Tigime is a beauty and lifestyle brand incubator. It creates brands, runs the campaigns behind them, and carries them through growth, covering everything from product development and branding to finance, fulfilment, and ecommerce. Its portfolio includes Lorvae, Vanity Makeup Cosmetics, 12PM Studios, and Diana Madison Beauty.
It was founded by Tara Jones, who spent more than fifteen years in beauty and fashion before starting it, and who built it around a gap she kept seeing: plenty of founders had a product, and almost none had the structure to turn it into a brand that lasted.
The Problem
Tigime had no website at all. For a company whose entire proposition is building brands for other people, that is the most expensive gap it could have. Every conversation started from nothing: a founder deciding whether to trust the incubator with their idea, a manufacturer weighing up a partnership, a retailer or investor doing the obvious check before a first meeting.
The portfolio brands each had their own presence, but nothing connected them and nothing explained the company standing behind them. The work existed and the results existed. There was simply nowhere to point.
The Solution
We built the site from nothing. The structure is organised around the portfolio, so each brand has its own page and the roster reads as a track record rather than a list. The service model is set out in one place, and the leadership page does the job that matters most for an incubator, which is putting names and experience behind the promise.
Then we stayed. The site has been maintained continuously since it launched: updates applied, security and uptime watched, backups verified, access controlled, and new portfolio brands added as they come online. An incubator's site is never finished, because the portfolio keeps changing.
What we built
Half of this list is the build and half is what has kept it healthy in the years since. If you are weighing up a website against an ongoing partner, the second half is the part worth reading.
A site where there wasn't one
The company's first website, designed and built from a blank page rather than adapted from something existing.
Starting from nothing is an advantage if you use it. There was no legacy structure to work around and no inherited decisions to undo, so the architecture could be shaped by how the business actually explains itself rather than by whatever a previous build assumed.
A portfolio that reads as a track record
Each brand in the roster gets a dedicated page, presented as one body of work rather than a list of logos.
For an incubator, the portfolio is the pitch. A founder deciding whether to hand over their idea is really asking what happened to the last people who did. Giving each brand room to be seen answers that before anyone has to ask.
The model explained in one place
The full service range set out plainly, from product development and branding through finance, marketing, ecommerce, fulfilment, and campaigns.
Incubators do an unusually wide range of things, which makes them hard to describe in a sentence. Laying the whole model out stops the first call being spent on what the company does and lets it be spent on whether it is a fit.
Leadership as credibility
A leadership page carrying real background and experience for the people running the business.
Trusting an incubator means trusting the individuals inside it. Naming them, with the history that earns the trust, does more for a cold prospect than any amount of copy about values.
Theme and plugin updates
Updates applied on a regular cycle rather than left to accumulate.
Out-of-date components are the most common way a site gets compromised, and the risk compounds quietly. Applying updates steadily is far cheaper and less disruptive than a single large catch-up under pressure.
Security and uptime monitoring
Continuous monitoring of availability and security, so problems surface to us rather than to visitors.
Downtime is worst at exactly the moment it costs most, which is when a campaign is running or a prospect is checking you out. Finding out from monitoring beats finding out from a client.
Backups and data integrity
Regular backups with integrity checks, so a restore is something that has been verified rather than assumed.
An untested backup is a hope, not a plan. The value is entirely in whether it restores cleanly on the day it is needed, which is why it gets checked rather than just scheduled.
Access control, support, and fixes
User roles and permissions managed deliberately, plus ongoing technical support and bug fixes as they come up.
Most incidents on a small site are not attacks, they are accidents, and accidents track closely with who has more access than they need. Alongside that, having a direct line for the small breakages means they get fixed rather than lived with.
The services behind this
This one was a platform build followed by a long-running maintenance relationship, which is what the fourth service covers.
Building something that needs a home?
If you are running a company with nothing to point people at, or you have a site nobody has looked after in a while, both of those are the work we do. Tell us where you are and we will tell you what it takes.