01
Who they are
Tigime is a beauty and lifestyle brand incubator, which is a company that creates new brands and helps them grow. It covers product development, branding, finance, fulfillment, and online sales.
Its brands include Lorvae, Vanity Makeup Cosmetics, 12PM Studios, and Diana Madison Beauty. It was founded by Tara Jones, who spent more than fifteen years in beauty and fashion before starting it.
Visit tigime.com
02
The issue
Tigime had no website. For a company that builds brands for other people, that was a serious gap.
Founders, manufacturers, retailers, and investors who looked the company up before a first meeting found nothing. Each of its brands had its own website, but nothing tied them together or explained the company behind them.
03
How we resolved it
We designed and built the company's first website from a blank page. It has been online since 2019.
- A page for every brandEach brand in the portfolio has its own page, so the group reads as a track record instead of a list of logos.
- Services in one placeThe full range of what Tigime does is laid out plainly, so a first call can be about fit instead of explanation.
- A leadership pageThe people running the company are named, with their background and experience.
After launch, we stayed on to maintain the site.
- UpdatesTheme and plugin updates are applied on a regular schedule. Out-of-date software is the most common way a website gets compromised.
- MonitoringSecurity and uptime are watched continuously, so problems reach us before they reach visitors.
- BackupsThe site is backed up regularly, and the backups are checked to confirm they can be restored.
- Access and supportUser roles and permissions are managed deliberately. Bugs are fixed as they come up, and new brands are added as they launch.
