Launch is the start. Compounding is the point.
A site is not a project that finishes. Traffic shifts, apps update, competitors move, and the assumptions you launched with slowly stop being true. We work as an ongoing partner, testing what actually moves revenue, keeping the platform healthy, and shipping improvements every month instead of waiting for the next big redesign.
12
Month typical partnership
2
Week sprint cadence
1
Report you'll actually read
What's included
Launch is the start, not the finish. We keep testing, tuning, and shipping so your platform compounds instead of decaying.
CRO & A/B Testing
Structured experiments against real revenue metrics, with enough traffic and enough patience to produce results you can trust rather than noise you can celebrate.
Performance Monitoring
Ongoing watch on Core Web Vitals, uptime, and checkout health, so regressions get caught by us rather than reported by your customers.
Feature Development
The wishlist that accumulated during your build, worked through in priority order, plus whatever the business needs next quarter.
Technical Support
App conflicts, theme updates, integration breakages, and the odd emergency. Defined response times, and a team that already knows your codebase.
How we work
The sequence we follow, and what happens at each stage.
01
Baseline
We establish what good looks like now: conversion rate by device and channel, page speed, funnel drop-off. That makes improvement measurable rather than asserted.
02
Prioritise
Every idea gets sized against expected impact and effort. The backlog is shared and visible, and you have the final say on order.
03
Ship and test
Two-week cycles. Changes go out with measurement attached, and significant ones run as proper experiments rather than opinions.
04
Report and adjust
What we shipped, what it did, and what we're doing next. Short, honest, and including the tests that failed.
Why sites decay
Nothing dramatic happens. An app gets installed for a campaign and never removed. A theme update is postponed because nobody wants to risk it. A hero image from last spring is still there in autumn. Three tracking scripts are firing that nobody can account for.
Individually none of it matters. Together, over eighteen months, it's the difference between a site that converts at 3% and one that converts at 1.8%, and because the decline is gradual it usually gets blamed on the market rather than the platform.
Ongoing work is mostly about not letting that happen. The compounding improvements are the upside; the prevented decay is the part that quietly pays for the retainer.
How we prioritise
Everything goes into one visible backlog: your ideas, our findings, and the wishlist items left over from the build. Each gets a rough estimate of impact and effort, and we work top-down.
We're biased toward things we can measure. A checkout friction fix with a clear conversion metric beats a homepage refresh that will feel better but can't be evaluated. That doesn't mean brand work never happens; it means we're honest about which category a piece of work falls into before we do it.
You have the final say on order. You know about the campaign launching next month and the supplier problem we don't.
Testing honestly
A/B testing is easy to do badly. Call a winner after four days, ignore that the result isn't statistically significant, run five tests at once on overlapping audiences, and you'll produce a stream of impressive numbers that don't survive contact with your revenue.
We run fewer, better tests. That means waiting for enough traffic, testing changes big enough to plausibly move a number, and reporting the ones that failed alongside the ones that worked. Roughly half of tests don't produce a winner. That's normal, and a partner who only ever reports wins is choosing what to tell you.
If your traffic volume is too low for meaningful testing, we'll say so and focus on qualitative research and best-practice fixes instead. Underpowered tests are worse than no tests, because they generate false confidence.
What a month actually looks like
Two sprints of two weeks. Each opens with a short planning conversation about what's going out and closes with the work shipped and measured. Between those, you have a direct line to the team for anything urgent, not a ticketing queue where requests go to age.
At month end you get a short written summary: what shipped, what it did to the numbers, what's next, and what we learned from anything that didn't work. It's designed to be readable in five minutes and forwardable to whoever asks you what the agency is doing.
Retainers are month-to-month after an initial three-month period. We'd rather earn the renewal than hold you to a contract you've stopped seeing value in.
Common questions
The things brands ask us before signing off on this work.
Recent work
Brands we've partnered with across commerce, lifestyle, eyewear, and education.
Other services
Ready to start on ongoing optimization?
Book a free, no-pressure intro call. We'll learn about your brand and tell you straight whether this is the right place to start, or whether something else would serve you better first.