Look like the brand you're trying to become.
Design is the fastest signal a visitor gets about whether you're worth trusting. We build visual systems that read as expensive, hold up across every page and screen size, and, critically, survive contact with the real world once your team is the one adding content to them.
4–8
Weeks to deliver
2
Revision rounds included
100%
Responsive by default
What's included
We create visual systems and digital experiences that communicate your brand's value instantly and make competitors irrelevant.
Visual Identity System
Type, colour, spacing, photographic direction, and the rules that hold them together. Not a logo in isolation, but a system your team can extend without it drifting.
UI/UX Design
Page and template design grounded in how people actually shop: scanning, comparing, hesitating, and abandoning. We design for the hesitation, not the ideal path.
Design System
Reusable components with defined states, documented so developers build them once and marketers reuse them for years without a designer in the loop.
Art Direction
Photography and content direction, including shot lists and guidance your team or photographer can execute. Great design fails fast on bad imagery.
How we work
The sequence we follow, and what happens at each stage.
01
Direction
We agree the visual territory before producing finished screens. References, tone, and the feeling we're aiming for. Cheap to change at this stage, expensive later.
02
Key screens
We design the homepage and one commercial template first. These carry the overarching system, so approving them approves most of the design language.
03
System build-out
Remaining templates, components, and states: empty, loading, error, long content. The unglamorous cases are where most designs quietly break.
04
Developer handoff
Documented components, spacing scales, and behaviour notes, walked through live with whoever is building it so nothing is lost in translation.
Systems, not one-off screens
A set of beautiful page mockups is not a design. It's a snapshot of one moment where all the content happened to be the right length and every product had a good photo.
What we deliver is a system: defined type scales, a spacing rhythm, component states, and rules for what happens when a product title runs to three lines or a collection has four items instead of twelve. This is the difference between a site that looks good at launch and one that still looks good after two years of your team adding to it.
Design that survives contact with a CMS
The most common way a good design dies is that it was never built to be edited. A hero that only works with exactly seven words. A grid that breaks with an odd number of items. A layout that assumes every photo is shot on white.
We design against those realities deliberately. Every template we produce gets stress-tested with too much content and too little, because your marketing team should be able to publish without asking a designer whether it's allowed.
Mobile is the design
For most of our clients, the majority of traffic, and often the majority of revenue, arrives on a phone. We treat the mobile layout as the primary design, not a compressed afterthought of the desktop one.
In practice this changes real decisions: how much a hero can say before it needs a scroll, whether a comparison table works at all, how many taps sit between interest and checkout. Designing desktop-first and adapting down is how you end up with a mobile experience nobody is proud of.
How we run revisions
Design projects include two revision rounds, and we structure them so the feedback is useful. We don't present the whole site at once, because that produces scattered reactions and a lot of rework.
Instead we show the homepage first and gather feedback on the system it establishes. Once that's settled, subsequent templates move quickly because the hard decisions are already made. Feedback is collected in one place, in writing, so we're not reconciling three conflicting email threads.
We'll push back when feedback conflicts with what we learned in strategy, not to be difficult, but because you're paying us for a view. You always make the final call.
Common questions
The things brands ask us before signing off on this work.
Recent work
Brands we've partnered with across commerce, lifestyle, eyewear, and education.
Other services
Ready to start on identity & design?
Book a free, no-pressure intro call. We'll learn about your brand and tell you straight whether this is the right place to start, or whether something else would serve you better first.