Know what to work on next and what can safely wait.
We gather every idea, request and known problem for your store into one list, then score each item by its likely payoff and the effort it takes. The result is a roadmap, a plan of what to do and in which order over the coming months. We revisit it with you as results come in and priorities shift.
Payoff weighed against effort
With a small team, every week spent on the wrong project is a week lost. We make the tradeoffs visible, so you can see why one item sits above another, and you can reorder the plan yourself when your business needs something different.
What’s included
- 01
One list of every idea and known issue
- 02
Payoff and effort score for each item
- 03
Month-by-month roadmap you can edit
- 04
Regular reviews as results come in
Say no on purpose
A good roadmap is as much about what you leave out as what you put in. We name the projects that are not worth doing yet and explain why they can wait.
More in advice
Advice
- Store reviewsA close look at your store, with a clear list of what to fix first.
- Conversion testing and personalizationTesting changes against each other and tailoring pages to each shopper, so more visits turn into orders.
- Customer profilesPortraits of your real buyers, built from your own customer data.
- Analytics insightsWhat your numbers say about how people shop your store, and what to do about it.
- Market and competitor researchWhere your brand stands against the market today, and where it can win.
- Goals and success measuresAgreeing on the handful of numbers that show whether the work is paying off.
- Idea workshopsWorking sessions with your team to shape new features, launches and campaigns.
- Search engine optimization (SEO)Helping your store show up in Google, through technical fixes and content people search for.
- Competitor feature reviewsComparing what your store does with the brands you compete with, to find gaps worth closing.
Your brand has somewhere to go. Let's get it there.
Tell us about your store and what you need from this work. We'll reply with a plain answer on scope and timing.