Know who actually buys from you, so every decision starts from real people.
We pull your order history, customer records, reviews and survey answers, and look for patterns in who buys, what they buy first and what brings them back. From that we write a small set of customer profiles, short portraits of your main buyer groups, each grounded in your own data rather than assumptions.
Built from your own data
Many brands still work from a picture of the customer they imagined at launch, and the real buyers have often drifted from it. We start with what your records show, then check it against what customers tell you, so the profiles reflect who is paying you today.
What’s included
- 01
Analysis of orders, repeat purchases and first products bought
- 02
A short written profile for each main buyer group
- 03
Notes on what each group needs from your store
- 04
Page, email and offer ideas for each group
Evidence before personas
A profile is only useful if it changes a decision. Every trait we write down traces back to your data or your customers' own words, and we leave out anything we cannot support.
More in advice
Advice
- Store reviewsA close look at your store, with a clear list of what to fix first.
- Conversion testing and personalizationTesting changes against each other and tailoring pages to each shopper, so more visits turn into orders.
- Analytics insightsWhat your numbers say about how people shop your store, and what to do about it.
- Market and competitor researchWhere your brand stands against the market today, and where it can win.
- Goals and success measuresAgreeing on the handful of numbers that show whether the work is paying off.
- Idea workshopsWorking sessions with your team to shape new features, launches and campaigns.
- Roadmaps and prioritiesA plan that ranks the work by likely payoff against the effort it takes.
- Search engine optimization (SEO)Helping your store show up in Google, through technical fixes and content people search for.
- Competitor feature reviewsComparing what your store does with the brands you compete with, to find gaps worth closing.
Your brand has somewhere to go. Let's get it there.
Tell us about your store and what you need from this work. We'll reply with a plain answer on scope and timing.