Research, numbers and planning that show where your store should go next.
Strategy
Our strategy practice
Most sites underperform for a reason that has nothing to do with design. The brand hasn't decided who it's for, what it's competing on, or what it wants a visitor to do. We settle those questions first, using research, your own analytics, and honest conversations about trade-offs, so every decision that follows has something to point at.
Advice
Clear advice on what to fix, what to build and what to leave alone.
Advice
- Store reviewsA close look at your store, with a clear list of what to fix first.
- Conversion testing and personalizationTesting changes against each other and tailoring pages to each shopper, so more visits turn into orders.
- Customer profilesPortraits of your real buyers, built from your own customer data.
- Analytics insightsWhat your numbers say about how people shop your store, and what to do about it.
- Market and competitor researchWhere your brand stands against the market today, and where it can win.
- Goals and success measuresAgreeing on the handful of numbers that show whether the work is paying off.
- Idea workshopsWorking sessions with your team to shape new features, launches and campaigns.
- Roadmaps and prioritiesA plan that ranks the work by likely payoff against the effort it takes.
- Search engine optimization (SEO)Helping your store show up in Google, through technical fixes and content people search for.
- Competitor feature reviewsComparing what your store does with the brands you compete with, to find gaps worth closing.
Measurement
Numbers you can trust, all in one place.
Measurement
- Custom dashboardsOne screen with the numbers that matter, kept up to date on its own.
- Google Analytics and Tag Manager setupConnecting your store to Google Analytics 4 and keeping the tracking accurate.
- Customer surveysAsking your customers the right questions and turning the answers into decisions.
- Customer data enrichmentFilling in what you don't yet know about your customers, such as age and location.
AI shopping
Be the answer when shoppers ask an AI assistant.
AI shopping
- Visibility in AI searchHelping your products come up when people ask ChatGPT, Gemini and other assistants for recommendations.
- AI tools on your storeAI-powered search, recommendations and help that make your store easier to shop.
- AI commerce readinessKeeping your relationship with customers as more of them shop through AI assistants.
How we work
- 01
Audit what exists
Analytics, search data, current site, and past campaigns. We want the baseline in writing before anyone has an opinion about it.
- 02
Research the market
Competitor teardowns, category conventions, and customer interviews. We're looking for the gap between what buyers want and what they're being offered.
- 03
Decide the position
We narrow. This is the uncomfortable part, choosing what you're not, and it's the part that makes everything downstream easier.
- 04
Build the roadmap
A sequenced plan with scope, effort, and expected impact, so you can start immediately or hand it to another team.
Common questions
How long does this take?
Two to four weeks for most brands, depending on how much customer research is involved and how quickly we can get access to your analytics and team.
Do we have to do design and build with you afterward?
No. The roadmap is written so any competent team can execute it, including your in-house one. Plenty of clients take it and run. If you'd like us to continue, the strategy work carries straight into the design phase with no re-discovery.
What do we actually receive?
A positioning statement with supporting proof points, a competitor and category analysis, a page-by-page conversion plan, a measurement setup with the metrics that matter, and a sequenced roadmap with effort and impact estimates.
Who needs to be involved on our side?
Whoever can make decisions, usually a founder or head of marketing, for around three to four hours total across the engagement, plus read-only access to your analytics and any customer research you already have.
Ready to start on strategy?
Tell us about your brand and what isn't working. We'll tell you straight whether this is the right place to start.