Agree on a few numbers that show whether the work is paying off.
Before any build or campaign starts, we sit down with you and agree on what success looks like. We pick a small set of measures, such as conversion rate, the share of visits that end in an order, and average order value. Then we record where each one stands today, so later reports compare against a real starting point.
Fewer numbers, clearer answers
Tracking twenty metrics usually means watching none of them closely. We keep the list short and tied to the goals of your business, then report against it every month after launch, so you can see what the work changed and what it did not.
What’s included
- 01
Goal-setting session with you and your team
- 02
A short list of agreed success measures
- 03
Baseline figures recorded before work begins
- 04
Monthly report against each measure
Measure before we build
Without a starting point, nobody can say whether a change worked. We write down where the numbers stand on day one, so the conversation later is about facts rather than impressions.
More in advice
Advice
- Store reviewsA close look at your store, with a clear list of what to fix first.
- Conversion testing and personalizationTesting changes against each other and tailoring pages to each shopper, so more visits turn into orders.
- Customer profilesPortraits of your real buyers, built from your own customer data.
- Analytics insightsWhat your numbers say about how people shop your store, and what to do about it.
- Market and competitor researchWhere your brand stands against the market today, and where it can win.
- Idea workshopsWorking sessions with your team to shape new features, launches and campaigns.
- Roadmaps and prioritiesA plan that ranks the work by likely payoff against the effort it takes.
- Search engine optimization (SEO)Helping your store show up in Google, through technical fixes and content people search for.
- Competitor feature reviewsComparing what your store does with the brands you compete with, to find gaps worth closing.
Your brand has somewhere to go. Let's get it there.
Tell us about your store and what you need from this work. We'll reply with a plain answer on scope and timing.