See where your brand stands in its market and where it can win.
We study the brands your customers compare you with, looking at pricing, product range, positioning, reviews and how they sell online. We also look at what shoppers in your category search for and complain about. You get a clear picture of where you are strong, where you are exposed and which openings nobody is serving well yet.
Find the open space
A small brand cannot outspend the big names, so it has to pick ground where it can stand out. We look for gaps in price, product, service or story that fit what you already do well, and we are honest when a gap is too crowded to chase.
What’s included
- 01
Map of direct and nearby competitors
- 02
Pricing and product range comparison
- 03
Review mining for common customer complaints
- 04
Summary of openings with a recommended focus
Compete where you fit
Copying a bigger competitor rarely works for a founder-led brand. We look for the places where your product and point of view give shoppers a real reason to choose you.
More in advice
Advice
- Store reviewsA close look at your store, with a clear list of what to fix first.
- Conversion testing and personalizationTesting changes against each other and tailoring pages to each shopper, so more visits turn into orders.
- Customer profilesPortraits of your real buyers, built from your own customer data.
- Analytics insightsWhat your numbers say about how people shop your store, and what to do about it.
- Goals and success measuresAgreeing on the handful of numbers that show whether the work is paying off.
- Idea workshopsWorking sessions with your team to shape new features, launches and campaigns.
- Roadmaps and prioritiesA plan that ranks the work by likely payoff against the effort it takes.
- Search engine optimization (SEO)Helping your store show up in Google, through technical fixes and content people search for.
- Competitor feature reviewsComparing what your store does with the brands you compete with, to find gaps worth closing.
Your brand has somewhere to go. Let's get it there.
Tell us about your store and what you need from this work. We'll reply with a plain answer on scope and timing.