New pages that match the rest of your store without starting over.
A design system is a shared kit of parts: buttons, product cards, banners, text styles and spacing rules that every page is built from. We design these parts once, build them into your Shopify theme as sections your team can add and rearrange, and document how each one should be used.
Less rebuilding, more launching
Small brands add pages constantly: a new collection, a collaboration, a holiday gift guide. Without a system, each page gets built from scratch and the store slowly drifts apart. With one, your team can put together a new page from approved parts, and it still looks like the brand.
What’s included
- 01
A library of reusable page sections and parts
- 02
Text, color and spacing styles set in the theme
- 03
Guidance on when to use each part
- 04
Sections your team can add in the Shopify editor
Build once, reuse often
Every part we design should earn its place by being used more than once. Fewer, better pieces keep the store consistent and make it easier for your team to run on their own.
More in look and feel
Look and feel
- Store designPage designs for desktop and phone that look like your brand.
- Creative and art directionKeeping every photo, page and campaign true to one brand vision.
- Branding and identityLogos, colors and type that belong to you and work everywhere.
- Motion and interactionAnimation and small interactive touches that make the store feel alive.
- Photo and video directionWorking with your photographers so every shoot gives you pictures the store can use.
- CopywritingWords that tell your story and help people find you in search.
- Packaging designBoxes and labels that carry the brand into the customer's hands.
- Email designOrder and marketing email templates that match your store.
- Content planningDeciding what to say at each point in the customer's journey.
- Design reviewsOversight that keeps designs on standard while they're being built.
Your brand has somewhere to go. Let's get it there.
Tell us about your store and what you need from this work. We'll reply with a plain answer on scope and timing.