Words that sound like you and help new customers find your store.
We write the words across your store: home page, product descriptions, collection pages, the about page and the small lines on buttons and forms. We learn how you talk about your brand, then write in that voice while working in the phrases people type into Google, so search engines understand what you sell.
Write for people first
Search engines reward pages that answer real questions, and so do customers. Rather than stuffing keywords into every line, we write clear product details, fit notes and care instructions that happen to use the words shoppers search for. The result reads naturally and still gets found.
What’s included
- 01
A short voice guide describing how your brand speaks
- 02
Product description templates for your team
- 03
Home, collection and about page copy
- 04
Page titles and descriptions written for search
Say it plainly
A founder's story is one of the few things a bigger competitor cannot copy. We keep it honest and specific, and we cut any line that could appear on another brand's site.
More in look and feel
Look and feel
- Store designPage designs for desktop and phone that look like your brand.
- Creative and art directionKeeping every photo, page and campaign true to one brand vision.
- Branding and identityLogos, colors and type that belong to you and work everywhere.
- Design systemsA kit of reusable parts that keeps every new page consistent.
- Motion and interactionAnimation and small interactive touches that make the store feel alive.
- Photo and video directionWorking with your photographers so every shoot gives you pictures the store can use.
- Packaging designBoxes and labels that carry the brand into the customer's hands.
- Email designOrder and marketing email templates that match your store.
- Content planningDeciding what to say at each point in the customer's journey.
- Design reviewsOversight that keeps designs on standard while they're being built.
Your brand has somewhere to go. Let's get it there.
Tell us about your store and what you need from this work. We'll reply with a plain answer on scope and timing.