The right message in front of customers at each step toward buying.
We map the path a customer takes from first hearing about you to buying and coming back, then decide what they need to see at each point. That covers pages, product details, emails, social posts and blog articles, organized into a content calendar, a simple schedule of what goes out and when.
Answer the next question
A first-time visitor needs to understand who you are. Someone comparing sizes needs a fit guide. A past customer needs a reason to return. Small teams cannot make everything, so we focus your effort on the pieces that answer the question each shopper has right now.
What’s included
- 01
A map of your customer's path to purchase
- 02
A list of content gaps to fill first
- 03
A content calendar tied to launches and seasons
- 04
Briefs for each piece so anyone can make it
Plan before you post
Content made without a plan tends to repeat the same message to the same people. A clear plan lets your team make less and still say more of what matters.
More in look and feel
Look and feel
- Store designPage designs for desktop and phone that look like your brand.
- Creative and art directionKeeping every photo, page and campaign true to one brand vision.
- Branding and identityLogos, colors and type that belong to you and work everywhere.
- Design systemsA kit of reusable parts that keeps every new page consistent.
- Motion and interactionAnimation and small interactive touches that make the store feel alive.
- Photo and video directionWorking with your photographers so every shoot gives you pictures the store can use.
- CopywritingWords that tell your story and help people find you in search.
- Packaging designBoxes and labels that carry the brand into the customer's hands.
- Email designOrder and marketing email templates that match your store.
- Design reviewsOversight that keeps designs on standard while they're being built.
Your brand has somewhere to go. Let's get it there.
Tell us about your store and what you need from this work. We'll reply with a plain answer on scope and timing.