Every photo, page and campaign looks like it came from the same brand.
Art direction means deciding how the brand should look and feel, then making sure every piece follows it. We set the visual rules for your photos, pages, social posts and launches, brief the people who make them and review the work as it comes in. You get one clear vision instead of a patchwork.
One vision, many hands
A small brand often works with a rotating cast of photographers, freelancers and friends. Without one person holding the vision, the store starts to look like five different companies. We write the direction down, share it with everyone involved and check each new piece against it before it goes out.
What’s included
- 01
A written creative direction with reference images
- 02
Briefs for photographers, designers and freelancers
- 03
Review of new work before it is published
- 04
Direction for seasonal launches and campaigns
Consistency builds trust
Shoppers decide within moments whether to trust a brand they have never heard of. When every image and page feels like it belongs together, the brand looks settled and worth the price.
More in look and feel
Look and feel
- Store designPage designs for desktop and phone that look like your brand.
- Branding and identityLogos, colors and type that belong to you and work everywhere.
- Design systemsA kit of reusable parts that keeps every new page consistent.
- Motion and interactionAnimation and small interactive touches that make the store feel alive.
- Photo and video directionWorking with your photographers so every shoot gives you pictures the store can use.
- CopywritingWords that tell your story and help people find you in search.
- Packaging designBoxes and labels that carry the brand into the customer's hands.
- Email designOrder and marketing email templates that match your store.
- Content planningDeciding what to say at each point in the customer's journey.
- Design reviewsOversight that keeps designs on standard while they're being built.
Your brand has somewhere to go. Let's get it there.
Tell us about your store and what you need from this work. We'll reply with a plain answer on scope and timing.