Shoppers see products and messages that match what they have been doing.
We set up your store and emails to respond to what shoppers do. Someone who keeps viewing one collection sees it featured when they return, and a repeat customer sees new arrivals instead of a first-order offer. We use Shopify apps and your Klaviyo or Mailchimp data to set these rules, and keep them simple enough for your team to manage.
Relevant without being creepy
Targeting that follows people too closely feels uncomfortable. We stick to signals shoppers expect you to use, like what they browsed or bought from you, and we change a few busy spots first, such as the homepage banner and product recommendations, before adding more.
What’s included
- 01
Rules based on browsing, cart and purchase history
- 02
Homepage and recommendations adjusted by shopper type
- 03
Matching follow-up in email and text
- 04
Before-and-after comparison on each changed spot
Start small, then measure
Each targeting rule adds something to maintain. We add them one at a time, compare each against the version everyone else sees, and keep only the rules that bring in more orders.
More in customer relationships
Customer relationships
- Joined-up customer dataGetting your tools to share data, so each customer gets a consistent experience.
- Personalized landing pagesPages built for one audience or one campaign.
- On-site conversion fixesDesign and layout changes that turn more visits into orders.
- Marketing setup reviewA look at your marketing tools and how well they connect.
- Marketing tool cleanupSimplifying your marketing tools so they work better together.
- Audience profiles and targetingSharper audience profiles for more focused marketing.
- Advanced Klaviyo setupCustom setups inside Klaviyo for smarter email and automation.
- Advanced segmentsGrouping customers by how recently, how often and how much they buy.
- Growth roadmapAn ongoing plan for what to test and improve next.
- Design for new customersStore design aimed at winning and converting first-time shoppers.
Your brand has somewhere to go. Let's get it there.
Tell us about your store and what you need from this work. We'll reply with a plain answer on scope and timing.