You know who your best customers are and treat them that way.
We group your customers in Klaviyo or Mailchimp by how recently they bought, how often they buy and how much they spend. This approach is often called RFM, short for recency, frequency and monetary value. From there we set up segments like new buyers, loyal regulars, big spenders and customers drifting away, each with its own messages.
Different customers, different messages
Sending the same email to a first-time buyer and a longtime regular wastes both. Segments let you thank loyal customers, nudge second orders and reach lapsing buyers before they are gone. We build the segments from your Shopify order data and keep them updating automatically.
What’s included
- 01
Segments by recency, frequency and spend
- 02
Groups for new, loyal, high-value and lapsing customers
- 03
Matching campaigns and flows for each segment
- 04
Monthly check on how customers move between groups
Treat regulars differently
Your most loyal customers should never feel like strangers in their own inbox. Segments are how a small team remembers who has stuck with the brand, and acts on it.
More in customer relationships
Customer relationships
- Joined-up customer dataGetting your tools to share data, so each customer gets a consistent experience.
- Behavior-based targetingAdjusting what shoppers see based on what they do.
- Personalized landing pagesPages built for one audience or one campaign.
- On-site conversion fixesDesign and layout changes that turn more visits into orders.
- Marketing setup reviewA look at your marketing tools and how well they connect.
- Marketing tool cleanupSimplifying your marketing tools so they work better together.
- Audience profiles and targetingSharper audience profiles for more focused marketing.
- Advanced Klaviyo setupCustom setups inside Klaviyo for smarter email and automation.
- Growth roadmapAn ongoing plan for what to test and improve next.
- Design for new customersStore design aimed at winning and converting first-time shoppers.
Your brand has somewhere to go. Let's get it there.
Tell us about your store and what you need from this work. We'll reply with a plain answer on scope and timing.