Your marketing speaks to the people most likely to buy from you.
We build audience profiles, short descriptions of the main groups who buy from you, using your order history, customer data and reviews. Each profile covers what those shoppers buy, what they care about and how they found you. We then turn the profiles into email segments, ad audiences and messaging your team can use.
Built from your real customers
Profiles invented in a workshop tend to describe the customer you wish you had. Ours start from the people who have actually ordered. We keep them short and practical, so a founder writing a caption or a freelancer designing an ad can use them without a long briefing.
What’s included
- 01
Analysis of orders, customer data and reviews
- 02
Short profiles of your main buying groups
- 03
Matching segments in Klaviyo or Mailchimp
- 04
Messaging notes for emails, ads and product pages
Data, then description
We describe your audiences only after looking at who buys, what they buy and how often. The words on each profile should match what your order history already shows.
More in customer relationships
Customer relationships
- Joined-up customer dataGetting your tools to share data, so each customer gets a consistent experience.
- Behavior-based targetingAdjusting what shoppers see based on what they do.
- Personalized landing pagesPages built for one audience or one campaign.
- On-site conversion fixesDesign and layout changes that turn more visits into orders.
- Marketing setup reviewA look at your marketing tools and how well they connect.
- Marketing tool cleanupSimplifying your marketing tools so they work better together.
- Advanced Klaviyo setupCustom setups inside Klaviyo for smarter email and automation.
- Advanced segmentsGrouping customers by how recently, how often and how much they buy.
- Growth roadmapAn ongoing plan for what to test and improve next.
- Design for new customersStore design aimed at winning and converting first-time shoppers.
Your brand has somewhere to go. Let's get it there.
Tell us about your store and what you need from this work. We'll reply with a plain answer on scope and timing.