See exactly where real shoppers get stuck in your store.
We recruit people who match your customers and ask them to complete real tasks in your store, such as finding a size, comparing two products or checking out. We record their screens and listen as they think out loud. Then we sum up what tripped them up and what to change first.
Watching beats guessing
Founders know their store too well to see it the way a stranger does. Analytics tell you where people leave, and watching someone shop tells you why. We keep sessions small and focused, so a small brand gets clear answers without paying for a large research project.
What’s included
- 01
Test participants who match your customers
- 02
Task scripts based on your store's key journeys
- 03
Screen recordings with the problem moments marked
- 04
A ranked list of fixes to make first
Let shoppers show you
People are polite in surveys and honest with their thumbs. We pay closer attention to what testers do than to what they say, because hesitation shows up in the tapping first.
More in shopping experience
Shopping experience
- Shopping experience (UX) designDesigning each step from first visit to checkout, guided by how people actually shop.
- Menus and site structureOrganizing menus and collections so shoppers find things quickly.
- Feature prioritiesChoosing the features that will make the biggest difference first.
- WireframesSimple page layouts that settle what goes where before design starts.
- Experience reviewsClear recommendations drawn from your data, customer feedback and best practice.
Your brand has somewhere to go. Let's get it there.
Tell us about your store and what you need from this work. We'll reply with a plain answer on scope and timing.