You know exactly what your email and text program should do next year.
We look at where your email and text marketing stands today and write a plan for the next twelve months. It covers which flows to build or fix, how often to send campaigns, how to grow your list, when to add texting and which customer groups to focus on. The plan is written in plain language, with the work in a clear order.
A plan your team follows
Plenty of strategy documents sit in a folder after the kickoff meeting. We keep ours short, tie every item to a business goal like repeat orders or launch-day sales, and review it with you each quarter. Your team can pick it up and run it, with us or without us.
What’s included
- 01
Review of current flows, campaigns and list health
- 02
Twelve-month plan with priorities in order
- 03
Recommendations on how often to send, and to whom
- 04
Quarterly check-in to adjust the plan
Start with the goal
Tactics change every season. The plan starts from what your business needs, such as more second orders or a bigger launch day, and works back to the emails and texts that get you there.
More in email and text
Email and text
- Email and text program managementRunning your email and text marketing from end to end.
- Klaviyo setup and movesMoving you to Klaviyo and setting it up properly: lists, data and connections.
- List growthBetter sign-up forms and steady ways to grow your list.
- Campaign calendarPlanning and running campaigns around your launches and sales.
- Automated flowsEmails and texts that send themselves at key moments, like a new sign-up or a left cart.
- Campaign design and buildCampaigns that look like your brand and work in every inbox.
- Technical helpSupport when something in your email setup breaks.
- DeliverabilityKeeping emails out of spam folders, with list cleaning and careful sending.
- Loyalty and subscriptionsChoosing and setting up loyalty and subscription programs that raise repeat buying.
- ReportingRegular reports on what your emails and texts earn, with next steps.
Your brand has somewhere to go. Let's get it there.
Tell us about your store and what you need from this work. We'll reply with a plain answer on scope and timing.