TECHNICAL BRIEFS
Technical Briefs
Short, factual analyses of real-world storefront performance issues and how they affect mobile shoppers.
These briefs highlight recurring performance patterns we see while auditing modern, high-traffic storefronts.
Why mobile websites feel slow before the first tap
This delays the first impression and makes pages feel slow even when images are optimized.
Why mobile issues don't show up on desktop
Desktop performance tells you if the site works. Mobile performance tells you how it feels.